May 08, 2014
As part of the pro bono work we undertake, this was one of the most interesting projects concerning rehoming of pets.
Petlanthropy is a project which aims to understand and consequently improve the outcomes of homeless cats and dogs and encourage more people to help shelter animals. With a limited budget, many animal shelters only have money for basic needs: food, housing, cages. So the aim of this study was to help Petlanthropy organization to better know people’s needs about pets by understanding the characteristics of people owning cats and dogs.
This project had a goal which is to encourage more people to help shelter animals. There were three phases (i) cleaning of the dataset, (ii) descriptive statistics, and (iii) multinomial model building. Some visualization of the most pertinent data was produced and multinomial analysis was performed. The results of the analysis gave rise to numerous recommendations. Certain characteristics within the data suggested that certain groups were more likely to be receptive to rehoming animals. The results were split into groups that would be more likely to rehome dogs, groups that were more likely to rehome cats, and a general group that were the best to target in general for rehoming.
An example of the output is below.
