Nov 28, 2019
Oldfield Consultancy has been working with Two Four on the reformatting of TV Shows.
Twofour has forged a reputation for making the kind of shows no-one thought possible. Focused on creating the next big factual and factual entertainment hits in the UK that will entertain the world, the company is a proud regions producer, with bases in Plymouth and London. Twofour is part of ITV Studios.
Oldfield Consultancy have been working with Two Four on show format adjustments. Investigating the probability around prize-winning, prize losing, and the format of contestants moving on to the next round.
This has been a very interesting project involving some advanced statistics and behavioural analysis. Filming began very quickly after the changes to the format were introduced.
We were very honoured to be invited to the filming to see how this project affected real change on programming.
It has been an absolute pleasure to work with the TV Production Company Twofour Group on this fast paced and impactful piece of work.